Heineken in Africa: A Multinational Unleashed
The company was founded in 1873 in Amsterdam, Netherland. Such as Coca-Cola company in the USA, Heineken is the flagship of the Dutch industry. With Its presence in 170 countries, the company is a perfect model of globalization. In this first book, Olivier van Beemen, a Dutch investigative journalist tells of Heineken dealings on the African continent. After more than … Read the rest